Account-Based Marketing MeasurementHigh-Value Data to Convert High-Value Customers
Account-Based Marketing Measurement Helps Teams Evaluate Campaigns That Drive Pipeline Progression Across Target Accounts
Remove the guesswork from account-based marketing (ABM) and take more of a strategic, focused approach. Full Circle Insights helps you track the success of your ABM program from original intent signals to closed/won.
Define account funnels and monitor activity from specific members of a buying group to analyze trends and optimize marketing campaigns that resonate with high-value accounts. Gain a better understanding of who is engaging so you know exactly what works and what you can cut.
Data–Driven ABM
Visualize Account Intent
Get a comprehensive list of target accounts showing intent signals so you can engage them and optimize for success.
Align Marketing and Sales
Measure Pipeline Speed
Full Circle Insights enables you to identify which campaigns influence target accounts at key stages from first-touch to end of pipeline. Historical reporting empowers you to make data-driven decisions that shorten sales cycles and drive growth.
In the example above, velocity decreases during a period of reduction in detected leads — accounts are moving faster because the Sales team is working fewer of them at a time.
Account-based marketing can’t succeed without cooperation between Sales and Marketing. Full Circle Insights acts as a shared source of truth for both teams. Alignment comes naturally — and makes for seamless handovers and a smooth, efficient pipeline.
Sales gets clear insights into their target account pipeline so they know where to focus efforts. That pipeline information ties directly back to marketing campaigns that influence new deals.
Native Salesforce Account–Based Marketing Reporting Solutions
Native Salesforce Account–Based Marketing Reporting Solutions
Truly Insightful Data
Truly Insightful Data
Discover All the WaysFull Circle Insights Can Help You
Overview
Campaign Attribution
Full–Funnel Measurement
Web-Session Tracking
Webinar Series
Secrets of Marketing Ops
What are the secrets of marketing ops? How do they seemingly do it all? Join us for this live webinar to find out.
Wednesday, May 22, 2024
10AM PT, 12PM CT, 1PM ET
What's New at Full Circle Insights
Your Source for Marketing Campaign Attribution, Full–Funnel Measurement, Web–Session Tracking, and ABM Measurement Content