Full Circle Insights SolutionTurn Salesforce Data Into Actionable Insights

Spend Less Time Digging Up Data and More Time Focusing on What Drives Revenue

Use Salesforce Data to Tell the Whole Story

Develop accurate, aligned attribution and easily customize dashboards to determine marketing ROI and measure impact with cleaner data directly from a source you already trust: Salesforce.

Track Every Step of the Customer Journey

Go beyond MQLs with full visibility into your entire sales funnel. From first anonymous digital source to closed/won deal, you'll see which channels, content, and campaigns drive conversions.

Don’t Let Valuable Data Fall Through the Cracks

Go from complexity to clarity with at-a-glance visibility into marketing and sales funnels. Customize reports and consolidate insights with a single source so teams are always on the same page.

Identify Trends for a More Strategic Approach

Say goodbye to guesstimates and hello to precise measurements of KPIs like deal volume and conversion rates. Optimize ABM and determine what drives target accounts from one stage to the next.

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Fund Campaigns That TurnMarketing Spend Into Revenue

Understand True Attribution

Stop Wasting Money

Drive ROI

Stay in Salesforce

Understand True Attribution

Stop Wasting Money

Drive ROI

Stay in Salesforce

Fund Campaigns That Turn YourMarketing Spend Into Revenue

Discover Your Rockstar Campaigns

Attribution Modeling

Attribution Modeling makes it easy to spot your top-performing marketing campaigns and analyze the customer journey.

See exactly how much revenue each campaign and account brings in to determine which to focus on and fund, and which to cut loose.

Create Multiple Attribution Models
Evaluate Leads, Accounts, Opportunities, and Contacts
Compare Results
Categorize Revenue and Measure ROI and ROAS
Connect Data and Sync in Salesforce

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Funnel Measurement

Funnel Measurement is a detailed view of KPIs, such as volume, conversion rate, ROI, and velocity.

These at-a-glance reports use historical data to help marketing and sales teams segment audiences, identify trends, and make aligned, informed, data-driven decisions that drive results.

Use Existing Data Architecture
Identify What Generates New Leads and MQLs
Segment and Summarize Data
Track in Real-Time
Customize Dashboards and Reports

Learn More About Full-Funnel Measurement

Visitor and Lead Tracking

Visitor and Lead Tracking provides a visual breakdown of the ABM and customer journey – including online, offline, anonymous sessions, and pre-Full Circle Implementation data.

From new leads to closed-won deals, easily breakdown where touchpoints originated between third-party sites such as Google, LinkedIn, Instagram, Facebook, X (Twitter), GA4, and ABM intent software.

Pull Ad Spend Into Salesforce
Connect Traditional Marketing Campaigns
Track the Whole ABM and Customer Journey
Customize by Timetable or UTM
Analyze Customer and Account Behavior
Synce and Measure Marketing, Sales, and ABM Efforts in Salesforce

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Reporting and Dashboards

Easily customize and share Reporting and Dashboards from a single source of truth – Salesforce. By connecting all your sales and marketing efforts in Salesforce, you improve communications and processes through better alignment.

Our easy-to-read reporting and dashboards also help you gain a better understanding of what drives leads and ABM accounts through pipeline so you can optimize campaigns and have confidence in what works, making planning and forecasting a breeze.

Determine What Drives Influence
Track Key Contacts and Decision-Makers
Analyze Pipeline Progression
Identify Engaged Prospects and High-Value Accounts
Align in Salesforce
Easily Create Reporting and Dashboards with Info That Matters to You
Energize Your Teams with Knowledge That They’re Efforts Are Paying Off
Connect Third-Party Data for Accurate Results

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A Game Changer

“Full Circle is the shining star of our marketing and sales tech stack. Our Marketing, Revenue Operations, and Sales team are way more productive and aligned as a result of Full Circle. We would be lost without it.”

Get the Answers You Need to Finally DeliverMarketing Attribution in Salesforce

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Who Uses Full Circle Insights?

CMO | Marketing Executives

Stay competitive, make informed decisions, optimize strategy, and showcase your teams success with the right tools in place.

Full Circle Insights helps CMOs, VPs, and Directors evaluate KPIs and ROI to easily adjust campaigns to adapt to changing consumer preferences and build out marketing roadmaps.

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Marketing Operations Teams

Finally deliver the attribution metrics you need to bridge the gap between sales and marketing and use resources that help understand the customer journey and where leads come from.

Easily build comprehensive, custom funnel metrics to gain insight into volume, conversaion rate, and velocity for every campaign.

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Demand Generation Teams

Evaluate the quantity and quality of leads generated through marketing activity with confidence.

Learn exactly how prospects transition to customers and assess acquisition costs to ensure marketing spend generates tangible results with Full Circle Insights robust reporting capabitlities.

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Account–Based Marketing Teams

Engage high-value accounts with Salesforce data that helps evaluate progression through your sales funnel.

With Full Circle Insights, you can take your ABM efforts to the next level. Discover what works and what doesn’t so you can refine strategy to maximize your return on investment.

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Digital Marketing Teams

Integrate Salesforce data with digital marketing initives for real-time campaign monitoring that empowers you to make informed decisions and allocate resources efficiently.

Gain complete understanding of user behavior to tailor content you can track and attribute to funnels from day one.

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Salesforce Administrator | Data Analyst

Extract valuable, custom insights directly in Salesforce. Track conversions, customer acquistion costs, and get a clear picture of campaign effectiveness.

Use Full Circle Insights to keep data secure, align on outcomes of various touchpoints, and create attribution models to identify effective strategies.

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