Full CircleEssential
Nothing is more essential than understanding campaign performance. Full Circle Insights gives you the ability to create multiple flexible models that you can use to make more informed budget decisions, measure ROI, drive creative direction, and analyze insights on your ideal customer.
- Attribution Modeling
- Visitor and Lead Tracking
- Essential Reporting and Dashboards
- Support Plan
Most Popular!Full CirclePerformance
Answering key questions about lead, contact, opportunity, and account performance is the next critical step in building powerful marketing programs. Full Circle Insights takes you inside your funnels, giving you a full view of the customer journey stages, conversion, and velocity.
- Essential Tier Included
- Funnel Measurement
- Advanced Reporting and Dashboards
- Support Plan
Full CircleEnterprise
Account-based marketing (ABM) programs deserve the same rigorous attention to attribution and funnel metrics as your other campaigns. As your enterprise adds account-based marketing, sync your ABM provider to Full Circle and Salesforce to ensure your team can dynamically measure, optimize, and report on success.
- Essential Tier Included
- Performance Tier Included
- ABM Reporting and Dashboards
- Support Plan
Attribution Modeling
Visitor and Lead Tracking
Funnel Measurement
Reporting and Dashboards
Essential
Performance
Enterprise
“Full Funnel attribution tracking solution”
Amanda S.
Associate Member Enterprise (> 1000 emp.)
“FullCircle is the connected tissue between our Sales, Marketing, and Operations teams. All team members are aligned on our multiple funnel setups, campaign alignment, and reporting metrics. AS a company we all review and agree on the funnel conversion and velocity reports, which…”
“A game changer”
Dipika R.
Senior Director, Demand Generation & Marketing Operations
Mid-Market(51-1000 emp.)
“We have been Full Circle customers for over 5 years, and it is not an exaggeration to say our reporting would be light years behind where it is now if it wasn’t for Full Circle. We’re now in the process of re-implementing after we were acquired and leveraging it for even more use cases than we did previously.”
“FCI is a Scientific Solution to a Business Problem”
Verified User in Hospitality
Mid-Market(51-1000 emp.)
“It works as designed! It truly has one of the more diverse influence and attribution models when compared to what is relatively on the market. Since the model is built into SFDC, you can leverage custom reporting fairly easily so as your organization grows and changes, you can also easily change the model(s). “
“Full circle is easy to understand and native to Salesforce for full funnel reporting and attribution”
Verified User in Computer & Network Security
Mid-Market(51-1000 emp.)
“Full circle is easy to use once its deployed and is a native salesforce app. It makes it easy to add fields from leads, contacts, account, opportunity and related objects and run all sorts of reporting. We use it for full funnel and influence reporting – Multi-touch, First and Last but it can support other types as well. “
“Fantastic Support”
Verified User in Telecommunications
Mid-Market(51-1000 emp.)
“FCI is a great platform to help businesses solve the overwhelming task of marketing attribution across multi-campaign, multi-channel efforts.
Their tool is easy to use, easy to implement and gets you on your way to talking with confidence about dollar contributions to the overall funnel.”
Attribution Modeling
Attribution Modeling makes it easy to spot your top-performing marketing campaigns and analyze the customer journey. See exactly how much money each campaign brings in to determine which to fund and which to cut loose.
- Create Multiple Attribution Models
- Evaluate Leads, Accounts, Opportunities, and Contacts
- Compare Results
- Categorize Revenue and Measure ROI and ROAS
- Connect Data and Sync in Salesforce
Visitor and Lead Tracking
Visitor and Lead Tracking provides a visual breakdown of the ABM and customer journey – including online, offline, anonymous sessions, and pre-Full Circle Implementation data. From new leads to closed/won deals, easily breakdown where touchpoints originated between third-party sites such as Google, LinkedIn, Instagram, Facebook, GA4, and ABM intent software.
- Pull Ad Spend Into Salesforce
- Connect Traditional Marketing Campaigns
- Track the Whole Customer Journey
- Customize by Timetable or UTM
- Analyze Customer and Account Behavior
- Synce and Measure ABM Efforts in Salesforce
Funnel Measurement
Funnel Measurement is a detailed view of KPIs, such as volume, conversion rate, and velocity. These at-a-glance reports help marketing and sales teams identify trends using historical data, enabling them to make aligned, informed, data-driven decisions that drive results.
- Use Existing Data Architecture
- Identify What Generates New Leads and MQLs
- Segment and Summarize Data
- Track in Real-Time
- Customize Dashboards and Reports
Reporting and Dashboards
Easily customize and share Reporting and Dashboards from a single source of truth – Salesforce. Gain a better understanding of what drives leads and ABM accounts through pipeline so you can optimize campaigns and plan with confidence.
- Determine What Drives Influence
- Track Key Contacts and Decision-Makers
- Analyze Pipeline Progression
- Identify Engaged Prospects and High-Value Accounts
- Align in Salesforce
- Easily Create Reporting and Dashboards with Info That Matters to You
- Energize Your Teams with Knowledge That They’re Efforts Are Paying Off
- Connect Third-Party Data for Accurate Results