Attribution Modeling | Full Circle InsightsEasily Get Answers to Your Attribution Questions in Salesforce

Go Beyond MQL’s and Create Custom Multi-Touch Attribution Models That Show Exactly Where Leads Originate So You Can Accurately Measure ROAS and ROI, Segment Audiences to Identify Trends, and Track Your Pipeline – Even Previously Unknown Sessions

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“FCI is a Scientific Solution to a Business Problem”

Verified User in Hospitality
Mid-Market(51-1000 emp.)

“It works as designed! It truly has one of the more diverse influence and attribution models when compared to what is relatively on the market. Since the model is built into SFDC, you can leverage custom reporting fairly easily so as your organization grows and changes, you can also easily change the model(s). “

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First-Touch, Last-Touch, and Everything In-Between

Showcase the Value of Your Work, Estimate Revenue Growth, Track Online and Offline Events, Measure KPIs, and Align Across Departments with Full Circle’s Completely Customizable, Intuitive Attribution Models and Reporting

Visualize Account Intent

Get a comprehensive list of target accounts showing intent signals so you can engage them and optimize for success.

Align Marketing and Sales

Connect your intent provider and Salesforce to get the hard data you need to build trust and alignment across teams.

Measure Pipeline Speed

Predict revenue and ROI with stage-by-stage insights on how fast ABM accounts move through your sales funnel.

Know Exactly How Much Revenue Your Campaigns Drive

Evaluate what works and what you need to cut loose without second-guessing yourself.

Watch your data come to life and make confident, data- driven decisions.

Prove the Value of Your Marketing Strategy

Run multiple models at one time and swap them out easily to determine influence.

Discover what campaigns and campaign types deliver results.

Clean, Summarized, Easy-to-Evaluate Data

Compare across opportunities, contacts, accounts, campaigns, and leads.

Easily determine what generates opportunities and converts.

Identify Trends to Scale Faster

All your data in a central location helps you dig in and discover trends and patterns to understand what influences your customers from stage-to-stage.

Optimize your marketing and sales strategy and set goals to scale with confidence.

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Campaign Attribution:
Best Practices for Marketing Success

How Can Full Circle Help You?

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Align Marketing and Sales Teams

When marketing sales are aligned, they work together to fill the top of the funnel and move prospects through the pipeline.

Full Circle keeps your data securely in Salesforce and provides an accurate, aligned view of the sales funnel, making it easy to understand what drives revenue.

Customize Dashboards and Attribution Models

Easily get the answers you need to reach your business goals and scale.

Full Circle helps you create dashboards and attribution models that strip away things you don’t care about so you can dig into data that matters and report on and optimize campaigns for maximum success.

Recall Historical Data and Anonymous Sessions

Learn from the past to inform the future – uncover previously unknown data to map the customer journey, build personas, plan campaigns, and easily create forecasts and funnels.

Full Circles gives you 360 views into campaigns, customers, and pipeline, so you can make informed decisions and sell more.

Scale Demand Gen Efforts

Build awareness and increase demand by understanding what makes your customers tick.

Full Circle measures the entire sales and marketing funnel so you can target the right audience and build effective marketing and demand gen campaigns that attract high- intent prospects.

Attribution Modeling

Bring Your Salesforce Data Full Circle

Run Three Simultaneous Attribution Models
Customize Single-Touch and Multi-Touch Attribution Models
Specify Model Weighting and Criteria Through User Interface
Set Look-Back Timeframe for First-Touch Attribution

Create an Unlimited Number of Attribution Models
Advanced Multi-Touch Attribution Models*
Apply Salesforce Campaign Member to ABM Target Account Attribution**

*Available on Performance Level
**Available on Enterprise Level

Make Targeted Marketing Decisions

Campaign Attribution Turns Salesforce Data Into Your Most Powerful Tool – Determine ROI and ROAS, Measure Campaign Impact, Optimize Campaigns and Content, Track the Customer and Account Journey, Quickly Create Forecasts, and More

Salesforce Marketing and Sales Reporting Solution

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Salesforce Marketing and Sales Reporting Solution

Full Circle Insights works within your Salesforce instance, enabling a cleaner, clearer picture of your marketing and sales efforts. Get a detailed, custom view of KPIs that help you plan your marketing strategy and make informed decisions.

Truly Insightful Data

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Truly Insightful Data

Tell powerful stories backed by data. Full Circle gives you the tools to optimize campaigns, measure impact, and plan with intuitive reports and dashboards in Salesforce. You’ll have confidence in your data and complete alignment with other teams of what efforts create leads so you can scale faster.

What is an Attribution Model?

An Attribution Model is a Rule, or Set of Rules, That Determine Where to Give Credit for Conversions

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First-Touch Attribution Model

Gives credit to the first interaction a customer has with the brand or the marketing campaign. It emphasizes brand awareness and initial engagement.

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Last-Touch Attribution Model

Attributes the entire conversion to the last touchpoint before the customer completes the desired action. It highlights the most recent marketing action that led to the conversion.