Computer Software
Optimize Your Marketing. Accelerate Your Growth.
For software companies, every marketing touchpoint matters. Full Circle Insights gives you real-time visibility into campaign performance, lead quality, and pipeline impact—all inside Salesforce.
✓ Align Your Go-To-Market Strategy – Get marketing and sales on the same page
✓ Improve Lead Quality with Accurate Tracking – Know what’s working and why
✓Shorten Time-to-Close – Optimize every stage of your funnel for faster conversions
Don’t Take Our Word For It
Full Circle Insights is trusted by hundreds of top marketing teams
First Touch, Last Touch, and Everythign
Track and grow pipeline with transparent, real-time data that you control.
Multi-Touch Attribution
Multi-Touch Attribution helps optimize budget and strategy by providing an in-depth look at what works – and what doesn’t.
Focus on the most effective touchpoints throughout the customer journey with customizable attribution models.
Funnel Measurement
Funnel Measurement gives teams the tools to understand how prospects progress through the sales and marketing funnels.
By making it easy to identify bottlenecks, track conversions, and measure velocity rates, teams can improve lead flow and capture more opportunities.
ABM Performance
ABM Performance integrates with ABM intent providers and syncs that data in Salesforce for ultimate marketing and sales alignment.
Make data-driven decisions, enhance personalized outreach, and drive stronger business outcomes with 360-views into high-value account and buyer group interactions.
Customer Journey Tracking
Reporting & Dashboards
Reporting and Dashboards enable teams to make data-backed decisions that improve marketing ROI and sales outcomes with visuals of metrics.
Analyze performance, track KPIs, and build a better customer journey while working together in Salesforce.
Why Marketing and Sales alignment is important for your revenue growth
Misalignment between marketing and sales technologies and processes can cost B2B companies 10% of revenue or more per year, according to HubSpot.
Additionally, Marketo has reported that alignment between sales and marketing can make the company 67% better at closing deals.
10%
Decrease in revenue due to misalignment between marketing and sales technologies and processes (Hubspot)
67%
Alignment between marketing and sales can make the company 67% better at closing deals (Marketo)
$1 Trillion
Linkedin estimated that $1 trillion in revenue is lost annually due to a lack of
coordination between sales and marketing
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Join leading software companies like 6sense, Twilio, and Glia who trust Full Circle Insights to maximize marketing impact and drive revenue.
