Full Circle
vs
Marketo Measure (Bizible)
Ever been told that you’re “a little much”? We can relate.
It’s true that we’re not for everyone, but for the right business, we’re irreplaceable.
Full Circle is the complete data analytics platform that enables enterprise organizations to create multiple attribution models, predict closed-won velocity, determine ROI, and track the entire customer journey (even historical and anonymous sessions) – all directly in Salesforce.
Discover the Full Circle Insights Difference for Yourself
What Makes Full Circle Special?
The Complete Customer Journey
- Capture Online and Offline
- Customer Interactions
- Seamlessly Track Campaigns
- Align with Existing Processes
Custom Attribution Models
- Create and Run Multiple Attribution Models Including Multi-Touch, First-Touch, and Last-Touch
- Access Data That Helps Understand Your Customer
- Surface Every Meaningful Interaction
Align in Salesforce
- Use a Single-Source for Complete Company Alignment
- Integrate Across Teams
- Simplify Tech Stacks, Improve Communication, and Keep Data Safe
Use Historical Data to Tell the Story
- Keep Past Data to Plan Roadmaps and Craft a Great User Experience
- Analyze Trends
- Evaluate Long-Term Campaign Engagement
Full Circle is the connected tissue between our Sales, Marketing, and Operations teams. All team members are aligned on our multiple funnel setups, campaign alignment, and reporting metrics. As a company we all review and agree on the funnel conversion and velocity reports, which help us make smart decisions.
From a campaign to leadership level we are able to report on influence marketing, which allows us to show digital, content, social, and demand impact across an entire opportunity.
How We Stack Up
Full Circle Insights
Marketo Measure
Who Uses Full Circle Insights?
CMO | Marketing Executives
Stay competitive, make informed decisions, optimize strategy, and showcase your teams success with the right tools in place.
Full Circle Insights helps CMOs, VPs, and Directors evaluate KPIs and ROI to easily adjust campaigns to adapt to changing consumer preferences and build out marketing roadmaps.
Marketing Operations Teams
Finally deliver the attribution metrics you need to bridge the gap between sales and marketing and use resources that help understand the customer journey and where leads come from.
Easily build comprehensive, custom funnel metrics to gain insight into volume, conversaion rate, and velocity for every campaign.
Demand Generation Teams
Evaluate the quantity and quality of leads generated through marketing activity with confidence.
Learn exactly how prospects transition to customers and assess acquisition costs to ensure marketing spend generates tangible results with Full Circle Insights robust reporting capabilities.
Account–Based Marketing Teams
Engage high-value accounts with Salesforce data that helps evaluate progression through your sales funnel.
With Full Circle Insights, you can take your ABM efforts to the next level. Discover what works and what doesn’t so you can refine strategy to maximize your return on investment.
Digital Marketing Teams
Integrate Salesforce data with digital marketing initives for real-time campaign monitoring that empowers you to make informed decisions and allocate resources efficiently.
Gain complete understanding of user behavior to tailor content you can track and attribute to funnels from day one.
Salesforce Administrator | Data Analyst
Extract valuable, custom insights directly in Salesforce. Track conversions, customer acquistion costs, and get a clear picture of campaign effectiveness.
Use Full Circle Insights to keep data secure, align on outcomes of various touchpoints, and create attribution models to identify effective strategies.
