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Attribution has become one of the most contested topics in B2B marketing. Every team wants to know which channels actually drive pipeline and which campaigns deliver revenue.

This guide walks through a practical, step-by-step process that lives in Salesforce, so your marketing and sales data stays aligned where your team works.

Your 2025 ABM campaign needs more than strategy, and that's Salesforce execution. Learn how to plan, run, and measure ABM campaigns in 8 simple steps.