Multi-Touch Attribution

Learn how to leverage Customer Journey Analytics to gain a comprehensive understanding of your marketing efforts and boost your marketing strategy.

Learn how to track pre-funnel engagement, optimize spend, and align sales and marketing for smarter, data-driven decisions. Download now!

In this blog, we’ll break down the five biggest mistakes marketers make when mapping the customer journey and how to fix them.

Attribution has always been a challenge. Marketers need to understand the true impact of their campaigns but with multiple channels, touchpoints, and customer journeys, traditional attribution models simply don't measure up. Enter artificial intelligence (AI).

Avoiding these common mistakes can put your ABM campaigns on the fast track to success.

With the right attribution model, you can demonstrate how specific marketing campaigns impact revenue, and you can also compare the impact of different types of campaigns so you can allocate marketing spend to those that deliver the best results.