GTM Intelligence Platform Built on Salesforce
Full Circle Insights is a GTM intelligence platform that unites attribution, funnel, ABM, and customer journey data on one set of Salesforce records. Track and grow pipeline with real-time data you control, from first touch to last touch and everything in between.
One Source of Truth for Go-to-Market Performance
Go-to-market teams run on data that usually sits in separate systems, so marketing, sales, and finance each measure performance their own way.
Full Circle Insights brings that data together in Salesforce, so every team works from the same records.
What a Salesforce-Native GTM Intelligence Platform Gives You
Measure the full go-to-market process on one set of records, from campaign touch to closed revenue. Marketing, sales, and finance read the same pipeline in the system that already governs your customer data.
Data-Driven Decision-Making
Craft successful strategies, optimize campaigns, and allocate budget.
Measure Impact
Understand and give credit to channels, campaigns, and interactions drive pipeline.
Stop Reconciling Four Versions of the Same Quarter
Put attribution, funnel, ABM, and journey data on one set of records your whole revenue team reads.
Five Tools, One Platform, All in Salesforce
A GTM intelligence platform is only as strong as the data underneath it. Each tool runs natively in Salesforce and feeds the same source of truth, so every report describes the same pipeline.
Campaign Attribution
Measure which campaigns, channels, and interactions influence pipeline and revenue with multi-touch attribution in Salesforce. Use customizable models to analyze performance and make smarter budget decisions.
Enhance Effectiveness
Use real-time Salesforce data to optimize campaigns and budget for success.
Identify Trends
Determine what resonates with customers and prospects to drive growth.
Funnel Metrics
Track how leads move through every funnel stage with volume, conversion rate, and velocity insights. Identify bottlenecks and customize stages around your go-to-market model in Salesforce.
Drive Account Pipeline
Identify trends and bottlenecks to optimize campaigns and content for high-value accounts.
Salesforce UI
Sync ABM efforts in Salesforce for sales and marketing alignment and faster time-to-value.
Customer Journey Tracking
Track digital interactions across channels and connect them to leads, contacts, and revenue in Salesforce. Uncover previously unknown touchpoints and visualize the path from lead to closed-won.
Focused Strategy
Craft successful strategies, optimize campaigns, and allocate budget.
Precise Tracking
Understand and give credit to channels, campaigns, and interactions that drive pipeline.
ABM Performance
Measure account-based marketing performance with real-time account and buyer group tracking in Salesforce. Connect ABM intent data from tools like 6sense, Bombora, and Demandbase to see engagement and pipeline by account.
Data Security
Keep data in Salesforce to minimize risk associated with external data transfers.
Seamless Integration
Ensure complete data synchronization and collaborate across teams.
Reporting and Dashboards
Turn Salesforce data into clear reporting on campaign performance, funnel health, and revenue impact. Centralize insights, track KPIs, and make faster decisions with real-time analytics.
Focused Strategy
Craft successful strategies, optimize campaigns, and allocate budget.
Precise Tracking
Understand and give credit to channels, campaigns, and interactions that drive pipeline.
Trusted by Hundreds of Top Marketing Teams
Rockwell Automation Case Study
Builds its multi-touch attribution models in Salesforce and tracks pipeline against real-time data. Marketing and sales report from the same funnel setups and the same metrics.
Read the case study
Apptio Case Study
Gains confidence in marketing data and forecast accuracy with Full Circle Insights. Its forecasts hold up because the marketing data behind them does.
Integrate Case Study
Transformed its marketing operation and found implementing Full Circle Insights the easiest part. The reporting change landed without a drawn-out rollout.
Read the case study"Full Circle is the connective tissue between teams. All are aligned on multiple funnel setups, campaign alignment, and reporting metrics."
Amanda S., Marketing Operations Leader, Rockwell Automation
Built for Every Go-to-Market Team
First Touch, Last Touch, and Everything In-Between
Track and grow pipeline with transparent, real-time data that you control
Marketing Ops
Build reliable attribution models, improve campaign reporting, and keep Salesforce data clean. Eliminate data silos by uniting teams in Salesforce, and spend less time managing data.
CMOs
Measure marketing's contribution to revenue and make more confident investment decisions. Identify the campaigns driving growth and align the go-to-market team around them.
Salesforce Admins
Keep customer data secure in Salesforce, on a clean structure with comprehensive historical tracking. A native Salesforce UI makes adoption easy, with no storage or API limitations to work around.
Demand Gen
Understand which campaigns, channels, and programs influence pipeline and revenue growth. Tie campaigns directly to revenue outcomes, and improve lead quality with accurate tracking.
CFOs
Measure go-to-market performance from a single source of truth, and forecast on historical conversion rates and time-to-close. Simplify the tech stack and put budget behind campaigns that actually convert.
RevOps
Connect attribution data to funnel performance, opportunity tracking, and revenue reporting. Bridge the gap between sales and marketing with complete visibility into the customer journey.
Coming Soon: Full Circle Intelligence
Ask. Answer. Act. AI-powered insights, right inside Salesforce. Full Circle Intelligence is the only Salesforce-native, AI-powered solution that instantly analyzes data to give you the answers you need. It is not available yet.
Frequently Asked Questions
It is a system that connects go-to-market data, campaigns, funnel, accounts, and revenue, so marketing and sales can measure performance from one place. Full Circle Insights does this inside Salesforce, using the records your teams already work from.
Yes. Salesforce already integrates with tools such as Pardot, Marketing Cloud, HubSpot, Marketo, and Eloqua, and whatever those platforms pass into the CRM becomes available for reporting alongside your pipeline data.
No. Full Circle Insights runs inside Salesforce and reports on the records already there. It works with the CRM your go-to-market teams use rather than replacing it or moving data out of it.
You do not. Reporting reads live pipeline directly, so there is no nightly extract to schedule and no warehouse to build and maintain before you can measure anything.
Not yet. Full Circle Intelligence, the AI-powered layer that analyzes your Salesforce data and returns answers directly, is marked coming soon. Everything else described on this page is available now.
Our implementation team guides you every step of the way. Timelines run from one to eight weeks, depending on what you need, how quickly we receive deliverables, and the customized roadmap we build with you.
Pricing is based on factors such as the size of your Salesforce database, so there is no single list price. Contact us, and we will put together a custom quote for your org.