Revenue Intelligence Software for Teams That Have to Commit to a Number
Full Circle Insights is revenue intelligence software built natively in Salesforce, where your pipeline, campaigns, and conversion history already sit. Use it to forecast on what your funnel has actually done before, not on what the last quarter felt like.
A Forecast Is Only as Good as the Funnel Underneath It
Most revenue forecasts start with a number someone committed to, then work backward to justify it.
The data that would test it sits in three places. Campaign performance in one tool, stage history in the CRM, conversion math in a spreadsheet nobody else opens.
Full Circle Insights puts all of it on the same Salesforce records, so the forecast and the evidence live together.
Revenue Intelligence That Reads Your Own History
Every quarter, your funnel tells you how long deals take, where they stall, and how often each stage converts. Full Circle Insights turns that history into reporting your team can forecast against.
It runs 100% natively in Salesforce, so the numbers come from the same records sales and finance already work in.
Data-Driven Decision-Making
Craft successful strategies, optimize campaigns, and allocate budget.
Measure Impact
Understand and give credit to channels, campaigns, and interactions drive pipeline.
The Tools Behind the Revenue Number
Five tools, each native to Salesforce, each feeding the same records. Turn on what you need.
Multi-Touch Attribution
Run multiple attribution models simultaneously, specify model weights and criteria, and customize single-touch and multi-touch models in real time.
Enhance Effectiveness
Use real-time Salesforce data to optimize campaigns and budget for success.
Identify Trends
Determine what resonates with customers and prospects to drive growth.
Funnel Measurement
Track volume, conversion rate, and velocity at every stage, and customize those stages to match your go-to-market process.
Drive Account Pipeline
Identify trends and bottlenecks to optimize campaigns and content for high-value accounts.
Salesforce UI
Sync ABM efforts in Salesforce for sales and marketing alignment and faster time-to-value.
Customer Journey Tracking
Connect UTM tracking to leads and contacts, build opportunity-based journey maps, and qualify leads using criteria that include offline touches.
Focused Strategy
Craft successful strategies, optimize campaigns, and allocate budget.
Precise Tracking
Understand and give credit to channels, campaigns, and interactions that drive pipeline.
ABM Performance
Sync ABM intent data to Salesforce and build buyer groups to track intent and engagement at the account level.
Data Security
Keep data in Salesforce to minimize risk associated with external data transfers.
Seamless Integration
Ensure complete data synchronization and collaborate across teams.
Reporting and Dashboards
Analyze pipeline coverage, forecast on historical conversion rates and time-to-close, and report from one source of truth in Salesforce.
Focused Strategy
Craft successful strategies, optimize campaigns, and allocate budget.
Precise Tracking
Understand and give credit to channels, campaigns, and interactions that drive pipeline.
Bring Evidence to the Next Pipeline Review
See conversion rates, velocity, and campaign contribution on your own Salesforce data.
Trusted by Hundreds of Top Marketing Teams
Apptio Case Study
Gains confidence in marketing data and forecast accuracy with Full Circle Insights. Its forecasts hold up because the marketing data behind them does.
Rockwell Automation Case Study
Builds its multi-touch attribution models in Salesforce and tracks pipeline against real-time data. Marketing and sales report from the same funnel setups and the same metrics.
Read the case study
Integrate Case Study
Transformed its marketing operation and found implementing Full Circle Insights the easiest part. The reporting change landed without a drawn-out rollout.
Read the case study"Full Circle is the connective tissue between teams. All are aligned on multiple funnel setups, campaign alignment, and reporting metrics."
Amanda S., Marketing Operations Leader, Rockwell Automation
Who Signs Off on the Number
First Touch, Last Touch, and Everything In-Between
Track and grow pipeline with transparent, real-time data that you control
CFOs
Measure go-to-market performance from a single source of truth, and forecast on historical conversion rates and time-to-close. Simplify the tech stack and put budget behind campaigns that actually convert.
RevOps
Analyze pipeline coverage and forecast sales with consistent, accurate data. Tailor dashboards to monitor the KPIs your team reviews each week.
CMOs
Build forecasts, track goals, and identify the campaigns driving growth. Align the go-to-market team around one set of numbers.
Marketing Ops
Build reliable attribution models and keep Salesforce data clean. Eliminate data silos by uniting teams in the CRM, and spend less time managing data.
Frequently Asked Questions
It is software that connects campaign, funnel, and account data to pipeline and revenue so teams can measure what produced the number. Full Circle Insights does this on Salesforce records rather than in a separate system.
No. It runs on the platform and adds funnel, attribution, and journey data to the records your reports already pull from, so existing dashboards keep working alongside it.
From your Salesforce records, plus whatever your marketing automation platform passes into the CRM. Ad platform and BI tool data can be integrated too, so reporting covers the full go-to-market process.
No. Reporting runs natively rather than through exports or third-party plugins, so nothing has to move out of the org. That is how teams avoid the storage and API limitations that come with sending data elsewhere.
Our implementation team guides you every step of the way. Timelines run from one to eight weeks, depending on what you need, how quickly we receive deliverables, and the customized roadmap we build with you.
Pricing is based on factors such as the size of your Salesforce database, so there is no single list price. Contact us, and we will put together a custom quote for your org.