Ai Attribution

Attribution has always been a challenge. Marketers need to understand the true impact of their campaigns but with multiple channels, touchpoints, and customer journeys, traditional attribution models simply don't measure up. Enter artificial intelligence (AI).

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As marketers, we’ve all asked “Am I going to be replaced by AI”? AI can actually make our jobs easier – even with tasks like attribution.

As AI continues to transform the marketing tech stack, what will AI-powered attribution look like in the future?