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Explore how marketers can actually use AI in Salesforce today, from lead scoring to attribution. Learn what works, what to skip, and how to get results.

Learn how AI-driven funnel insights can help marketers predict customer behavior, optimize engagement strategies, and drive more conversions with smarter, data-backed decisions.

Attribution has always been a challenge. Marketers need to understand the true impact of their campaigns but with multiple channels, touchpoints, and customer journeys, traditional attribution models simply don't measure up. Enter artificial intelligence (AI).

Learn how AI can improve your ABM campaigns! 🎯 We cover everything from predictive analytics to figuring out where your campaigns stand in the funnel.

Account-Based Marketing (ABM) is a powerful strategy for B2B marketers to target high-value accounts and the introduction of artificial intelligence (AI) has elevated ABM to new heights to make it more efficient, data-driven, and personalized.

That’s a wrap for 2024! Get ahead of the game in 2025 with the Top 10 Marketing Trends & Predictions to Watch in 2025 eBook.

2025 will be the turning point when artificial intelligence becomes, well, less artificial. Read more on the Rise of AI in Marketing.

Get the low-down on 2026 marketing trends to start your new year off right. Get our 5 Marketing Trends to Watch in 2026.

[On-Demand] Uncover the strategies, tools, and insights that will shape marketing in 2026. Be the first to know what's next—and how to leverage it. Watch on-demand today!

As marketers, we’ve all asked “Am I going to be replaced by AI”? AI can actually make our jobs easier – even with tasks like attribution.

As AI continues to transform the marketing tech stack, what will AI-powered attribution look like in the future?

Watch on-demand – The Future of Marketing Attribution: How AI is Changing the Game and dive into the impact of AI on marketing attribution.